"Shape it up"

So here is my question, besides the people getting paid to market Shape Ups, who wears them? I mean i understand the concept of them, but really who wears them. I hate it when people wear those old Spice Girls shoes, if you are short dont look ridiculous in those big bulky shoes! Reebok actually has their own "Easy Tone" and they look nicer,  you may have to pay a little extra but hey in my opinion it's better!